Upon his graduation from the University of New Hampshire with a Sports Marketing and Economics degree, Dan began his career with a very popular apparel brand. As VP, Marketing Dan oversaw product development, advertising, marketing, trade shows, and sourcing.
For several years Dan has been closely involved in the competitive dance world through his daughter Emma and other close relatives. This involvement brought to light the void in the marketplace and an opportunity to better service dance studios across the country by offering a quality branded merchandise program, an on-line storefront, and a manufacturing partner to studio owners.
Dan enjoys spending time with his wife Maureen, daughters Emma and Ella, and Ella’s service dog Magic. Dan is an avid sports fan and loves golfing with his friends when he is not working or driving back and forth to the dance studio.